Ten reasons for your employer to pay for your Spark Plug PLUS dues

Reason #1: Winning players build winning teams
The best leaders appreciate that the essential first step to building a winning team is helping the individual team members develop the skills and attitudes required think and act like a winner. And there’s no better way than membership in Spark Plug PLUS.

Reason #2: Unique curriculum and innovative strategies
The Twelve Core Action Values is not just another generic motivation or customer service program. Over the course of a membership year, PLUS members receive dozens of unique strategies for personal motivation, leadership development, and personal success.

“The Twelve Core Action Values is like graduate school for anyone who has been through the other leadership or self-development programs now on the market.”

Susan Frampton, President The Planetree Alliance

Reason #3: Because motivating your team takes more than a pep rally
Spark Plug PLUS gives you a huge array of resources for personal motivation and leadership development. The systematic and multifaceted approach of Spark Plug PLUS assures a sustained and lasting impact.

Reason #4: Spark Plug PLUS develops latent leadership talent
In today’s complex world, organizations need leadership in every corner, not just the corner office. Spark Plug PLUS members have access to a large and growing library of leadership resources to guide and motivate their personal leadership development.

“The Twelve Core Action Values is a great way to cultivate and nurture leadership talent at every level of an organization.”

David G. Altman, Ph.D. VP, Research & Innovation Center for Creative Leadership

Reason #5: The Twelve Core Action Values has a proven track record of helping organizations cultivate a more positive and productive culture
From Florida to Alaska, from Connecticut to Arizona, Joe Tye and The Twelve Core Action Values have helped leaders in business, healthcare, and education foster a seriously competitive corporate culture.

“The Twelve Core Action Values has been… one of the factors earning Griffin a place on Fortune magazine’s roster of America’s 100 best companies to work for each of the past four years. But more important in my view has been the influence that our commitment to The Twelve Core Action Values has had on individual employees. I’ve heard from many of our people who, as a result of this training, have made impressive personal changes.”

Patrick Charmel President and CEO Griffin Hospital

Reason #6: Spark Plug PLUS give managers great team-building resources
The steady infusion of great ideas, and the motivation to put them into practice, will help you be a better leader.

“Being in a leadership position that is supposed to keep 40 employees motivated to do their best, I depend on Spark Plug and Spark Plug PLUS to keep me motivated and focused to accomplish that goal. Once I started forwarding Spark Plug to the Nurse Manager group in my organization, they not only would send me thank you replies, but would remind me if I would forget to send them.”

Larry Anderson Director of Pharmacy Services Yavapai Regional Medical Center

Reason #6: Joe Tye will be Your Values Coach
As America’s Values Coach (and increasingly the Values Coach for the world), Joe will help guide your goal-setting and decision-making using The Twelve Core Action Values as your values template.

“Joe Tye challenges me each and every week to think, and to think hard, about how I conduct business. In more than 25 years of fast paced global business involvement on my part, Joe is one of the most significant factors to assist me in taking time each week to slow down and make certain those around me are being treated with respect and appreciation due them, as well as still challenging them to strive for the most they can offer. Joe has been a compass for me now for more than 10 years.”

Paul R. Staman President and CEO Tripletail Ventures Inc.

Reason #7: PLUS helps you recruit and retain the type of people for whom values really matter
Spark Plug PLUS members are like Chief Recruiting and Retention Officers. Their commitment to values shines through in their attitudes and their actions. They become magnets that attract like-minded people – people who take values seriously.

“We all encounter a lot of negativity and stumbling blocks as we travel along our road, and it only takes one smile or positive word sometimes to give us that little extra needed strength to resist falling into the trap of fear and inaction. I have made some positive life changes this year, and I credit you with helping me find that courage, but even more is that I have a friend/coach/mentor to remind me that I am a capable and valuable human being.”

Nancy Benner, Denver, Colorado

Reason #8: Joe’s Never Fear, Never Quit philosophy is the ultimate success formula for any entrepreneurial, sales-oriented business
The two prerequisites for success in sales and entrepreneurship are courage and perseverance. You need to courage to take action and the determination to keep taking action even in the face of rejection, obstacles, and setbacks. Nobody has put more thought into practical strategies for courage and motivation than Joe, author of Never Fear, Never Quit and Everyday Courage for Extraordinary Times: Simple Strategies for Thriving in this Turbulent World.

Reason #9: The Twelve Core Action Values will help you achieve your organization’s valued outcomes
Want to promote outstanding customer service? When your people appreciate how living The Twelve Core Action Values (including Mission, Enthusiasm, and Service) can help them be happier and more effective in their personal lives, great customer service will be an automatic byproduct.

Need to enhance productivity? When your people recognize how The Twelve Core Action Values (including Vision, Focus, and Awareness) can help them be more effective managers of their own time and money, high productivity will be an automatic byproduct.

Reason #10: PLUS membership features a large and growing library of motivational resources including books and workbooks, CDs and online recordings, special reports, and newsletters
Joe is a prodigious producer of unique and innovative resources for personal motivation and leadership development. From The Janitor in Your Attic to Leadership Wisdom from The Hobbit and The Lord of the Rings, the resources he creates for Spark Plug PLUS members help them be more effective and successful in every dimension of their work and their lives.

“One of the major reasons I am renewing my membership is that Spark Plug PLUS is so accessible. The CD's sent with the coaching letters, and the CD packages available to members, have made it much easier for me to access information about the core values, leadership, true wealth, and other SP+ concepts. My life has truly changed over the last year, and I want to continue with the change.”

Sandi Ryan, Des Moines, Iowa

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